Texting is one of the most important ways for your business to efficiently communicate with your clients. At Loyalsnap, we are dedicated to maintaining compliance regulations for our clients to provide the best experience when using texting for marketing, automations and individual messages.
US carriers, such as AT&T or Verizon, have implemented changes in compliance requirements to support the growing number of businesses texting their customers while protecting end-users from unwanted messages. All SMS messages sent from unregistered lines will be blocked by the carriers. These requirements are applicable to business’ using a 10DLC, also know as a 10 digit long-code (for example: 123-456-7890). These changes in required information will also benefit your business by improving deliverability rates and building trust with the carriers!
Some of the new requirements that are being implemented include your studio’s business information- your registered business name, EIN number and your registered business type. Without this information being entered correctly in your portal, you will not be able to send SMS messages.
We will require all of this information so we can continue to provide both automated texting services to your studio, as well as SMS Blasts marketing texting services. This will allow us to remain compliant with the TCPA and mobile carriers, ensuring high deliverability rates for your studio!
Where to locate this information in your portal
Follow these steps to locate the Studio Info screen in your portal:
Click user icon
Click Settings, then click Studio Info
Fill out information - all fields required; at the top you can see how many more fields you need to be filled out
Please see below for additional details regarding these requirements:
Registered Business Name: This is the legal name for your studio/business. This information should be entered as it appears on your EIN tax form. It must match the name on your EIN letter exactly or the registration will fail. For example, instead of entering “Loyalsnap” as our registered business name, we would instead enter “Loyalsnap, Inc.”
Tax ID (EIN): Your studio’s EIN (Employer Identification Number) is assigned when you register your business with the IRS. This is a 9 digit number, typically displayed as 12-3456789. When entering this information into Loyalsnap, do not use any characters and instead enter as 123456789.
Business Type: Your business type is one that you have selected prior to registering your business. This is also known as a business structure and options include:
Sole Proprietorships, Partnerships, Corporations, S Corporations, Limited Liability Company (LLC)
If you do not know your registered business type, you can select “I don’t know my business type” when entering the information in Loyalsnap.
Once this information is correctly entered in your portal, our texting provider, Twilio, will begin the process of registering your phone line. This process can take 3 weeks or more, so it is imperative that you update this information as soon as possible.
If you have any questions or concerns, please reach out to email@example.com or contact us through the widget in your portal for further assistance!