When you create an SMS Blast, you’ll now see a cost estimate before you schedule or send. You’ll also be asked to confirm that estimate before moving forward.
Why It Matters
No more guessing. This feature gives you clarity on what your Blast will cost, so you can stay on budget and make informed choices without unexpected charges.
How It Works
Estimates under $5 will show an that the blast will cost under $5
Estimates over $5 will show a range (e.g.,
$18–$22)You’ll need to confirm the estimate before the message is sent or scheduled
💡 Costs are based on message length, list size, and destination (U.S. vs. international). Sending a long message to a large list? Expect a higher estimate.
How to Use It
Go to Blasts > Create SMS Blast
Write your message and segment your list
As you build, you’ll see the cost estimate appear below the content on the bottom right
Hit Schedule or Send Now
Confirm the estimated cost when prompted
That’s it! Full visibility before you commit.
What If the Estimate Looks High?
Check the message length: SMS is billed in segments of 160 characters. Emojis or long messages may increase cost.
Check your list size: Sending to 3,000 people costs more than 300.
Need help? Reach out to our team. We can help you optimize for reach and cost.
FAQs
Does this affect Automations or transactional texts?
No. This feature only applies to SMS Blasts. Automations and system-triggered messages are handled separately.
Can I see past Blast costs?
Yes. If you click into a past SMS Blast, the estimated cost will be displayed under the Content dropdown menu on the right side. You will see a dollar sign icon to check the estimated cost. But we’re working on a reporting update to track historical SMS spend, as well.
Am I billed right away for this?
No. This is just a way of transparently communicating the estimated cost with you before you send. The amount will still be added to your next billing cycle.
If I have a set number of texts included in my subscription, is this a separate fee?
If you have a set number of texts included in your subscription, the cost will simply count towards that inclusion. Once you've drained the included number of texts in your subscription, you will be billed at your market rate for any overages.