SMS Blasts, also known as text message marketing, is now available for studios in several countries through Loyalsnap!
SMS Blasts are an efficient way to send studio and class updates, promotions, and general communications to your clients at once. Traditional marketing emails and newsletters have been seeing a decline in their engagement rates in recent years. SMS marketing has a 209% higher response rate than phone calls or email, and is the quickest way for clients to see your new promotions!
To get started, watch this video about using SMS Blasts!
✉️ If you are an F45 Training studio, please contact firstname.lastname@example.org directly for support as certain features vary depending on subscription level.
Important Things to Know
There is a lot to keep in mind when it comes to text marketing, so our team wants to ensure we are giving you all the right information you need to be set up for success!
Marketing Phone Number: Your SMS marketing phone number will be different than your phone number that sends Automations and manual text messages. Sometimes with SMS marketing, your number can be flagged as SPAM from providers (Tmobile, ATT, Verizon) and so we utilize different phone numbers to ensure that your standard texting line remains secure with Loyalsnap!
Restrictions: To prevent sending marketing messages at late hours in the evening, you are unable to schedule messages past 7:30PM your local time. However, we completely understand there are many instances where you may need to get out a message late to your clients, such as important weather updates! For these cases, you do have the ability to manually send an SMS Blast past 7:30PM local time to make sure you are able to get the message out quick to your clients!
Message Length: Due to restrictions put in place by the providers, you are limited to sending 5000 segments total via SMS Blast per day. You can distribute this however you’d like! You can send a 1 segment message to 5000 clients, or a 500 segment message to 10! You can split up the segments across multiple blasts as well!
Cost: SMS Blast messages reflect the same costs as any messages sent. For US studios, the cost is $0.01, per segment (160 characters), per recipient. For example, if you send a message that is 200 characters long (2 segments) to 20 clients, the cost would be $0.40 for your Blast!
Opt-In: Please see our support article Opting-In Clients for SMS Blasts for all the details you’ll need to know about opting-in your clients to SMS Blasts!
Compliance Best Practices
The most important thing to keep in mind about SMS Blasts is compliance. Compliance is highly important with SMS marketing and Loyalsnap is dedicated to setting you up for success! We provide you with both automatic best practices in our platform, while also teaching you best practices when building and sending your blasts!
It is of the utmost importance to make sure you have proper consent from each recipient of the message you're sending.
Written and implied consent are both very important to sending marketing messages to your clients! Make sure that all of your clients have provided you with the appropriate consent to send studio updates and promotions via SMS.
Always be sure to include the instructions on how to opt-out of all future texts.
We include a checkbox at the bottom of your blast to add the opt-out language to your blast for your convenience!
Our system will automatically respect these opt-outs for you if a client replies replies STOP.
It’s a good idea to mention your studio's name!
This is a great practice to incorporate so your clients can be aware of exactly who they are receiving the message from! This can be accomplished in the same opt-out message used above.
✅ For more information on opt-in consent and compliance, please click here