What's the KEY to better sales and marketing tracking? It might just be our SMS Blast Keyword Auto-response feature! With this feature, you can easily track the effectiveness of SMS Blast campaigns as measured by click and response rates.You'll also see more streamlined sales and marketing processes by automating the responses to common questions and actions!
Keyword Auto-responses and tracking will allow you to set a specific keyword to use within your SMS Blasts that will trigger an automatic response if that keyword has been used in a reply by the recipient. We are also including a new keyword response and link click tracking feature, in which we will display the percentage of recipients who reply with the specified keyword from the blast, or clicked the link(s) in the blast content!
❗❗Auto-responses will not appear in the client details text box or the texting inbox, however recipients will still receive them!
Step-by-Step Walkthrough
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Create a new SMS Blast
While adding content, we recommend using a phrase like “Reply [KEYWORD]” to prompt responses from recipients -
Add recipients and SMS Blast content
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Expand the Keyword and Auto-response section
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Enter the keyword that was used in the Blast content
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If you would like to send an auto-response, check the box “Add auto-response” and enter the response that will send to recipients if they reply with your keyword
- NOTE: If you use a link in the auto-response, link clicks it will not be tracked. They are only tracked if they URL is in the content of the Blast
- NOTE: If you use a link in the auto-response, link clicks it will not be tracked. They are only tracked if they URL is in the content of the Blast
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Send or schedule the SMS Blast
- The confirmation modal will include a preview of your keyword and auto-response
📍A few things to remember📍
- Keywords and auto-responses are optional; you can select a keyword without an auto-response as well
- You can select one keyword per blast
- Auto-responses do not support merge fields or MMS
- You cannot use HELP, STOP, START, UNSUBSCRIBE,SUBSCRIBE, OPT-IN, OPT-OUT, YES, NO, any content including a space as keywords
- Responses with the keyword are tracked indefinitely, UNTIL that keyword is reused in a different blast