It's important to note that phone carriers have guidelines in place to prevent spam and protect users. Occasionally, messages that are deemed to violate these guidelines may be blocked from being received. This can happen when certain verbiage or links trigger the carrier's spam filters.
In the case of SMS marketing messages, the use of bitly links or other shorteners, can sometimes lead to messages being flagged and blocked by carriers. Unfortunately, if a carrier decides to block a message, there is no way to bypass this decision due to the strict regulations that are in place.
When including URL links in an SMS Blast template, you can rest assured that you won't encounter any issues. This is because Loyalsnap comes equipped with an automatic link shortener specifically designed for SMS Blasts! This means you can include long link formats in your messages, and our internal tool will automatically shorten them when sending them to your clients!
Currently in beta, we now have the ability to add MMS (Multimedia Messages) to our SMS Blast templates! Be sure to check out the above article to review those details!