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Welcome to Loyalsnap's Help Center

Reporting Overview Tab

The Reporting Overview gives you a quick view of metrics generated from data available in your booking platform software. To see how the data was calculated, hover over each metric to get a description.

📊 Note: For Mindbody studios, metrics look at all locations within the same MBO account. Ex. if 2 locations are using the same MBO ID they will both be accounted for in the Overview section.

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New Clients

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  • New Clients: Clients who have registered an account on your booking platform within the last 30 days, regardless if they have taken a class or made a purchase
  • First Visit: Percentage of new clients who registered an account and subsequently came in to take their first class throughout your entire Studio’s history. Does not include no shows and late cancels
  • Second Visit: Of the clients who took a first class, the percentage of clients that came in for a second class throughout your Studio’s history
  • First Purchase: Percentage of clients who made a first purchase with you throughout your Studio’s history. Free/$0 pricing options and ClassPass purchases do not count towards purchase reporting
  • Second Purchase: Of the clients who made a first purchase, the percentage that continued on with a second purchase. Free/$0 pricing options and ClassPass purchases do not count towards purchase reporting
  • Average Number of Visits (Client’s first 30 days): The average number of classes a client takes in the first 30 days after their 1st visit throughout your Studio’s history. Clients must have taken at least 1 class

Active Clients

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  • Active Clients: The number of unique clients who visited your location at least once in the last 30 days, regardless of their pricing option
  • Active Membership Clients: The number of clients with active contracts, regardless if they have taken a class or not. This number does not include contracts on hold or suspension
  • Autopay Conversion: Out of all First Visit Clients, the percentage who have purchased an Autopay pricing option
  • Average Client Lifespan: The average number of days a client is active with you before becoming a lapsed client. A client is considered lapsed if they have not visited the studio in at least 31 days and they do not have an active pricing option
  • Average Client Value: How much an average client spends over their lifetime with the studio (includes retail purchases). Clients must have taken at least 1 class. (Equation does not include Ghost Clients)

Recaptured Clients

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  • Recaptured Clients: The number of clients who have been recaptured by Loyalsnap within the last 30 days. To be in this category clients meet the following criteria:

    1. Have lapsed for 30+ days
    2. Opened an email from Loyalsnap
    3. Made a purchase within 5 days of opening the email
    4. Purchase could be any pricing option from your website, it is not necessarily the exact offer made in the email

  • Total Clients Recaptured: Number of clients recaptured with the help of Loyalsnap throughout your Studio’s history

  • Average Spend After Return (Within their first 30 days back): Average spend amount by a client in the first 30 days after they are recaptured with the help of Loyalsnap. This total includes retail purchases

  • Revenue from Recaptured Clients (within the last 30 days): Total revenue spent by any recaptured client in the last 30 days. This includes any subsequent purchases (services and retail) a client makes after being recaptured by a Loyalsnap email