Email Blasts (Newsletters) are the perfect way to reach out to large groups of your clients at once. These communications are perfect for studio announcements such as new studio hours, seasonal specials, and more!
To get started, simply navigate to the Blasts tab on the left side of your portal. You can then click on Create Email Blast to start working on your Email Blast!
Once you’ve added a name for your Blast, you’ll be brought to the editing page. This is where you’ll be able to add your custom recipient list, subject line, and template to get that Blast all set up and on it’s way to your clients!
Adding recipients is done with just a few clicks. You can choose from predetermined categories of recipients, or choose your own custom conditioning - the choice is yours!
If you choose the Custom option, you’ll be able to choose between numerous conditions to get granular with your recipient list. This will allow you to target only those clients who you choose with each new Blast!
Once your recipient list is all set, simply click Save and you’ll see the estimated recipients.
The next step will be to add a subject line that will captivate your clients and entice them to click on your message. Keep in mind that certain terms will trigger some email providers to automatically send emails to Promotions or Spam folders. Using words like Sale or Discount are common reasons for an email being sent to Spam or Promotions folders.
Being intentional with your subject lines can help ensure that your emails make it to the intended recipient and not into a folder where they could be overlooked.
Once your recipient list is all set, and your subject line looks perfect, it’s time to create your template! This is the actual content of the Email Blast that your clients will receive.
If you haven’t already created your Blast template, you’ll want to click on Create new Template to get started.
Once you’ve named your new template, you’ll be brought to the Template Editor where you can customize this template as much as you’d like. You can add images, links, promotions - the content is completely within your control!
After your template is looking great, make sure to save it so you can add it to your Email Blast. You can then exit the template editor and locate the template you just created in the Template dropdown shown below.
You’ll be all set to send your Email Blast and watch those clicks happen!
Preview, Schedule, or Send
You’ll notice three icons across the top left of your Email Blast. These indicate your option to preview the Blast, schedule it to send later, or send it now.
These options will not become clickable until you have completed all elements of the Email Blast. You’ll notice the four green checks next to the different Blast fields. Once those are all green, you’ll be able to preview, schedule, or send your Blast.
Sometimes, you may want o manually unsubscribe a list of clients from receiving Email Blasts. We have made this a simple process by giving you the option to upload a CSV file of email addresses you’d like to unsubscribe.
Simply click on the settings cog to bring up the option to upload a CSV file of email addresses.
Your file must be in CSV format and it must contain only email addresses. Be sure not to include any blank rows or header rows.
💡 Things to Remember:
- You will not have the option to Preview, Schedule, or Send your Email Blast until all fields (recipients, sender, subject line, and template) are complete
- You can access your Email Blast templates at any time by clicking on Templates on the top of the Email Blast page
- Subject line matters! Make your subject lines catchy, but be careful to avoid words like Discount or Sale to avoid ending up in the Spam or Promotions folder
- To limit the number of Spam reports or Unsubscribes you get, try to avoid sending too many Blasts to all of your clients at once. We have found that the more customized and targeted the recipient list, the less likely clients are to report them as Spam or unsubscribe from newsletters altogether